Jody is responsible for Aviation Partners business engagement, development and experience of its users, employees and partners. She champions the vision of Empowering Helicopter Operations. She plays a critical role in enabling Aviation Partners to be the ultimate ‘vertical lift focused’ place to work, visit and train.
Jody brings 20 years of experience as a senior business and marketing executive with a proven track record of getting brands successfully positioned to own their industry space with presence, strategic planning and creative execution.
Prior to joining Aviation Partners Jody owned and managed an award-winning creative branding agency working with a broad and thoroughly interesting range of clients; FTSE100 financial firms, national charities, small local businesses, law and fiduciary firms, online businesses, hospitality and food and beverage companies. During this time the agency and its clients, under Jody’s direction, amassed an impressive ten Chartered Institute of Marketing awards in the categories of Creative Communications, Best Agency, Best Agency Contribution, Best Integrated Marketing Campaign, Best Use of New Media and Best Marketing Achievement on a Small Budget.
Prior to Jody engaging with the diverse scope of clients that the creative branding world exposed her to Jody held notable positions in the financial services industry. Most notable is the regulated post holder of Head of Office at Savills Private Finance, a FTSE 250 company, where she set up, launched and governed the business in a uniquely competitive and possibly over-saturated environment in the Channel Islands. She successfully built a sustainable and profitable client, retail bank and private lender client base.
Jody has also owned and managed her own financial services company providing market-leading mortgage and financial advice. She built a reputation in the industry for being creatively compliant and ensuring that her clients were financially educated into their financial choices. Jody is still regularly called upon by her previous competitors to provide advice and consultancy in this regard.